What is Google Analytics?

    Google Analytics: A service offered by Google that generates detailed statistics about a website’s traffic, traffic sources, and measures conversions and sales. Source

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    What Do The “Green and Red Arrows” Mean?

    The green arrow pointing up indicates that the specific keyword has moved up in the rankings and red arrows pointing downward for a decrease. This use of color is the start of a trend that continues throughout the reports to show positive and negative changes. In the example screenshot above, the first keyword listed shows that […]

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