What Is a Bot?

A bot (short for “robot”) is a computer program designed to do automated tasks. When used over the internet, bots can carry out a wide variety of tasks much more quickly and efficiently than a human could, such as crawling a website and gathering data. Most bots, like the ones that search engines use to index pages […]

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What is a Geographic Modifier?

A geographic keyword modifier is the use of a geographic term in the beginning, end, or in the middle of a keyword term. For example, if my core keyword was “health insurance,” you could geographically modify the keyword by adding the term “St. Louis” to it, making it “St. Louis health insurance” or “health insurance […]

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