High volume keywords are generic searches that don’t show intent. Intent is a strong indication of where the searcher is at in the “buying” process. We commonly refer to high volume keywords as “big fish” because they are highly competitive, high volume (clients love this), lack focus (low converting) and usually look better on paper. […]
Monthly Archives: December 2012
What is Off-Page Optimization?
There are two components to SEO. On-page optimization and off-page strategy. Google was built upon a foundation that valued backlinks. These backlinks passed numerical value from one site to another, and they had a major influence on rankings. Unfortunately, they could be heavily manipulated. For years, Google has been at war with individuals and companies who […]
What is On-Page Optimization?
On-page optimization is a strategy that is considered to be one of two fundamental components of SEO (the other being off-page optimization), which is mentioned in our article, “What is SEO“. On-page optimization is a tedious and often times inglorious process. It can be done wrong. But when it is done correctly, on-page optimization has […]
What Is SEO?
Search Engine Optimization (a.k.a. SEO) is a long-term online marketing strategy that prepares or “optimizes” your site for ideal search engine indexing. At Clix, we like to refer to this strategy as getting the house in order. For example, if you are inviting guests over to your home, you would want everything looking neat and […]