Google vs. EU Continues…

Google vs. EU Continues…

The fight continues to go round and round between Google and the European Union. Google and the EU reached a tentative agreement after 4 years where Google would not have to pay a $6 billion fine as long as they amended their search results to display Google owned products and competitor products with equal footing. [...]

More

Facebook Rolls Out New Ad Type

Facebook Rolls Out New Ad Type

Ever heard of Local Awareness ads? Well, now you have. This past week Facebook announced its launch of the new Local Awareness ads whose purpose is to help small business owners gain new customers. These ads have been in the works since 2012 and are now available for all Facebook advertisers. These ads can appear either on [...]

More

Ups and Downs of PPC Close Variants

Ups and Downs of PPC Close Variants

In recent months, noteworthy changes in PPC have been taking place surrounding close variants. Here is a recap of what changed and how you need to adjust your PPC campaign moving forward. What Are Close Variants? Close variant matching is a match type setting that Google introduced in 2012 for phrase and exact match keywords. [...]

More

Is Google Manipulating Its Search Results?

Is Google Manipulating Its Search Results?

There have been clamors from across the pond that the search engine giant, Google, is manipulating search results to push their products to the front of the line and the European Union is in the process of continuing their anti-trust suit against Google. The European Union contends that Google is not only manipulating the system, [...]

More

Ignorance Isn’t Bliss For Corporate America

Ignorance Isn’t Bliss For Corporate America

Results are critical. But, are they everything? At what length are you willing to get the results you and/or your manager desire? Seems like a personal question, but it’s not. It’s a loaded question—even perhaps a philosophical question. You’re a marketing director in corporate America, and results are everything. Everything is quantitative. It’s all about [...]

More