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Googlebot

Googlebot

Let’s get started with what exactly the Googlebot is.  The Googlebot is here to “help”, but sometimes it’s hard for it to find all your information.  It’s also known as the ‘spider’ because it crawls the ‘web’ looking for pages. Google sure is clever in its naming process, but what’s more clever is how the [...]

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Google Announces Increased Access to Google Maps For Desktop

The new features of Google Maps provide an extremely streamlined process.  Some of the new features include live traffic conditions, new views, and the surely popular function to learn about a new area.  These updates will blend seamlessly into the Google Maps functionality and will add beneficial features to the platform. Live Traffic Feed: This [...]

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Noticeable Decrease in Fan Engagement on Facebook

Anyone notice how Facebook is making it more difficult for brands to reach their fans organically? Recently, brands began seeing a drastic change in the organic reach of their posts from a result of the latest change in Facebook’s algorithm. Facebook’s algorithm uses a large number of factors to generate which posts should be shown [...]

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The Problem with Twitter is, Who Really Cares?

The Problem with Twitter is, Who Really Cares?

As research surfaced yesterday, Twitter’s stock price sank. The real issue at hand for Twitter and marketers all over the world is how to connect with the ‘average user’ on Twitter, but who is the average user? As research would suggest, the average user is one that does not feel compelled to create an online [...]

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Why do we ask for updates every month?

Why do we ask for updates every month?

After sending out our monthly email asking for updates from our clients, I got a couple of questions to clarify what we’re asking for and why. One reason why this question is difficult to address is because it’s so hard to define what is considered “newsworthy.” A look back at the newspaper Newspapers in their [...]

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Optimizing Your Google Places Listing: It’s a MUST!

Optimizing Your Google Places Listing: It’s a MUST!

Any business that gets some or all of its customers or clients locally should consider local SEO. That  includes local restaurants, doctors, dentists/orthodontists and lawyers, but it could just as easily be a local ad agency or other more specialized service businesses. Basically, if you have an actual address in a city and expect customers [...]

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Trust and Marketing

Trust and Marketing

What is Trust? Even though it is a difficult concept to immediately define, trust is one of the driving factors in all of our interpersonal behavior. Whether it’s getting in the car with a friend or eating food prepared by a stranger, we all ‘trust’ that they have our best interests in mind. Trust is built on [...]

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Landing Pages: You Need Them

Landing Pages: You Need Them

Landing pages are becoming increasingly crucial to the operation of a successful search marketing campaign. An alternative to the traditional website, landing pages offer a highly targeted message to visitors, with the goal of generating leads. What Is A Landing Page? A landing page is any page that a visitor “lands” on after clicking an [...]

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The Content Golf Swing

The Content Golf Swing

Whether you love it or hate it, you have to admit that golf is a great game. Many become enormously frustrated at the learning curve, the time investment, and the financial investment. What’s more, most of that investment goes into mastering just one single aspect of the game: the swing. There’s something beautiful about that, [...]

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Why Images are so Important to E-Commerce

Why Images are so Important to E-Commerce

First of all, images are not only important for e-commerce sites, but for all websites. Humans are visual creatures. If you’re reading this, chances are you’re a human too, so you know what I’m talking about. While we have the ability to construct a mental image of something or someone based on a verbal description, [...]

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