Keeping Private Photos Private

Keeping Private Photos Private

With all of the recent photo hacking going on, we thought we’d share a few beneficial tips on how to hide those “for your eyes only” photos on your iPhone. It’s pretty obvious that the first tip would be to delete the photos right away, but if you plan on keeping them for a while, [...]

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The Rise of eSports & Online Advertising!

The Rise of eSports & Online Advertising!

eSports have been around since the 90s, but it wasn’t until recently that they took off and eclipsed some traditional sporting events in terms of viewership. The most recent League of Legends World Championship garnered 32 million viewers world wide. This type of viewership has put it among the ranks of the World Series, the [...]

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Google Penguin 3.0 – First BIG Update to the Link Spam-Fighting Algorithm in Over a Year

Google Penguin 3.0 – First BIG Update to the Link Spam-Fighting Algorithm in Over a Year

Well fellow SEOs, the angry penguin is back.  Last Friday (October 17th), Google began rolling out Penguin 3.0, an algorithm update aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques involved in artificially increasing the ranking of a webpage by manipulating the number of links pointing to the page. [...]

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Google vs. EU Continues…

Google vs. EU Continues…

The fight continues to go round and round between Google and the European Union. Google and the EU reached a tentative agreement after 4 years where Google would not have to pay a $6 billion fine as long as they amended their search results to display Google owned products and competitor products with equal footing. [...]

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Facebook Rolls Out New Ad Type

Facebook Rolls Out New Ad Type

Ever heard of Local Awareness ads? Well, now you have. This past week Facebook announced its launch of the new Local Awareness ads whose purpose is to help small business owners gain new customers. These ads have been in the works since 2012 and are now available for all Facebook advertisers. These ads can appear either on [...]

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Ups and Downs of PPC Close Variants

Ups and Downs of PPC Close Variants

In recent months, noteworthy changes in PPC have been taking place surrounding close variants. Here is a recap of what changed and how you need to adjust your PPC campaign moving forward. What Are Close Variants? Close variant matching is a match type setting that Google introduced in 2012 for phrase and exact match keywords. [...]

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