Clicky

Colors in Branding & Design

Colors in Branding & Design

What your brand color says about you We have all heard the terms “feeling blue” or “seeing red,” but few people realize the significance of colors when it comes to branding and displaying a brand or product.  I’m sure you have asked yourself questions like, “why do many fast food restaurants contain warms colors like [...]

More

Social Sharing And The New Coke Campaign

Social Sharing And The New Coke Campaign

Have a Coke and a smile… Right? Well times have changed and the messaging behind Coke’s most recent campaign has changed too.  This new campaign revolves around the social era in which we live today.  Instead of simply drinking a Coca-Cola product and enjoying the experience individually, the new campaign focuses on the social interaction [...]

More

What is Barnacle SEO?

What is Barnacle SEO?

Barnacle SEO is a term coined by Will Scott of Search Influence. The idea that Will is trying to illustrate is that you and your brand can grow while attaching yourself to a larger “fixed object” and passively collecting the benefits. Like a barnacle, your website can benefit and thrive based on where and what it [...]

More

What is Parallax Design?

What is Parallax Design?

Parallax in Web Design   Parallax originated in side-scrolling videos games in which the background moves at an independent rate from the foreground image.  This same principle is used in many modern web designs, allowing multiple elements to move at different speeds giving a rich and robust user experience.  Nike was one of the first [...]

More

When Your Voice Is Only A Whisper

When Your Voice Is Only A Whisper

In light of the recent social media crackdown in Iraq, what are the citizens left to do? The answer comes in the form of a little known single purpose app called Whisper. This use of the app has not been shut down by the government and has been used extensively used to relay the escalating [...]

More