1. Optimize Your Pinterest Profile
Social media profiles are like all your other business profiles, so do it right! Your username, account name, and business name should all be consistent. Provide a URL to your site too!
For example, searching “Donuts” in Pinterest’s “pinners” section, it provides a nearly endless list of users that all have practically the same name. It’s for this reason Social Media Managers need to keep account information organized, clean, and compatible across all platforms.
2. Verify Your Pinterest Account
Verified Pinterest accounts have more authority in searches. Here is a link to instructions on how to verify a Pinterest account. (Social Media Managers need to verify any and all accounts whenever possible.)
3. Write Solid Descriptions
Write descriptions for humans, not robots. People want the name of a product, where to learn more/purchase, and any specifics like size or color. (Pinners rarely rewrite descriptions, so make it count!)
4. Use Rich Pins
Rich Pins are similar to Twitter Cards in that they pull structured data from your site and display it on Pinterest. Depending on what type of Rich Pin you use, they can show price, availability, and even ingredients. The work managers put into this now will payoff in the future with less time spent on writing descriptions and higher click through rates.
5. Think Long Term
This is where a Social Media Manager can be a bit of an SEO. Make sure you stay on top of 404 errors and out of stock items. If for whatever reason an item/page on your home site is no longer available, redirect or re-work that page. Don’t have old pins sending new visitors to broken or out-of-date pages. This traffic is not only going to leave frustrated, but your bounce rate will rise too!!
6. Start a New Category
If you have a niche product or you simply can’t find a mainstream way to tag your products, create your own categories. Look for a category with a high search volume and a small amount of content. Or, tag your weird product or new design with old familiar tags that are more likely to be searched. On the other hand, DO NOT put all sorts of unrelated tags on every pin you create. This is the best way to scare off users.
7. Stay Organized
Just like SEOs tend to a website, Social Media Managers need to keep pins and boards organized as well. If you want to be a real champ, create a system of organization that is a reflection of your website. This way, Pinterest referral traffic will already have a feel for your site’s content.
Want to know what a real life Social Media Manager thinks? Contact The Clix Group.
